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10/04/2018

The person spoke

Arnold Palmer was one of the best golfers of all time, but he was also one of the best marketers ever. Nike Shox Avenue Black .In his lifetime, he earned almost $7 million on the golf course. Off it? He made at least 50 times that.Without Palmer -- and his agent Mark McCormack -- Michael Jordan, who often gets credit for being the father of modern-day sports marketing, never would have been Michael Jordan.Corporate America was ready to turn MJ into what he became because, 30 years earlier, Palmer already was doing it.It was because Palmer was so good -- his smile in print, his convincing tone in commercials -- that companies continued to align with athletes.The ultimate testament to Palmer being the best? When his deals were up, competitors would pay more. A deal with Qantas airlines turned into a new one for United. A deal with Holiday Inn morphed into a bigger deal with upscale Westin. A tractor deal with Bolens wasnt renewed because Ford Motor Co. paid him more to endorse its cars and didnt want him competing with its tractor division.In 1967, Palmers appearance fee was $7,500 and his deal with Coca-Cola was $15,000.Palmer deftly navigated the world of appearances and endorsements so well that as his rates went up -- and were pushed by McCormack, who founded the agency IMG -- the guys who followed him had a greater starting point. Just like on the golf course.Today, when athletes turn pro, they or their agents trademark their names. Palmer trademarked his name, and that famous umbrella logo, in 1968.His versatility landed him endorsements with companies in almost every sector. He endorsed Heinz ketchup on a steak, L&M filter cigarettes, Allstate insurance, Pennzoil motor oil, cardigans, dinner jackets and even Japanese robes.That confidence didnt exactly exist when Palmer signed a deal in 1959 with Wilson requiring that should he give up golf he would have to return the clubs Wilson gave him.Palmer didnt just pave the way and yield to todays stars. He never stopped marketing.In the past 16 years, the value of his name was reaffirmed, as he was able to capitalize on the iced tea/lemonade combination that bears his name.Palmers name had been attached to the concoction since the late 1960s, but through a partnership with Innovative Flavors and Arizona Beverage Co., he capitalized on the drink.In 2010, it hit $100 million in annual sales. In 2015, it hit $200 million, single-handedly eclipsing sales of the diet version of behemoth Snapple.In the coming hours and days, it will be impossible for many to downplay Palmers contribution on the golf course. Whats remarkable is that his contribution off it might be more of a lasting legacy than what he ever did with a club and a golf ball. Nike Shox R4 Womens . The person spoke to The Associated Press on condition of anonymity because the Lions have not announced the hiring, which was first reported by ESPN. Lombardi, the grandson of former Green Bay Hall of Fame coach Vince Lombardi, has been an offensive assistant on Sean Paytons New Orleans staff since 2007. Nike Shox Current . Reassurance came from Paul Tesori, his caddie and close friend whose newborn son is in intensive care in a Florida hospital. "Paul sent me a text this morning, just told me he loved me and wanted to go out and fight as hard as I would any other day," Simpson said Sunday after doing just that. http://www.nikeshox2018uk.com/ . -- Jacksonville wide receiver Cecil Shorts will likely be a game-time decision whether hell play Sunday in the Jaguars home game against the San Diego Chargers. The final major of the year, the PGA Championship takes us to the northern New Jersey town of Springfield and the legendary Baltusrol Golf Club.Which studs and sleepers should you roster in daily faantasy? Here are our best picks heading into the week. Nike Shox 2018Discount NFL Jerseys China NFL Jerseys Cheap Jerseys Store China Jerseys Cheap Cheap NFL Jerseys Wholesale NFL Jerseys Wholesale Jerseys From China ' ' '