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important factor is to be flexible enough to give sponsors return on investment.I

CHICAGO -- An Illinois high school football team that lost a playoff football game because officials made an incorrect call wont be in the state championship contest after a judge on Wednesday rejected its bid to overturn the outcome. .Judge Kathleen Kennedys rejected an unusual lawsuit from Chicago suburban Fenwick High School seeking to reverse the Plainfield North High School victory last Saturday. Fenwick said it would not appeal the decision.That sends Plainfield North High School to Saturdays Class A state title game against East St. Louis. But none of the parties involved was celebrating.Fenwick led the playoff game 10-7 and had the ball on fourth down on its own 15-yard line with four seconds left. The Fenwick quarterback heaved the ball downfield and used up the time left on the clock. Officials ruled the play to be intentional grounding, a penalty that gave Plainfield North the ball and one more play, which it used to kick a field goal and tie the game before winning 18-17 in overtime.The Illinois High School Association, which governs prep sports in the state, said that under the rules the game should have ended after the pass -- even with the penalty -- because the clock ran out. The association apologized to Fenwick, but said there was no way for the school to appeal the outcome through the organization.In her ruling Wednesday, Kennedy cited an association bylaw that says officials decisions are final.The association argued that if Fenwick prevailed it could lead to a flood of lawsuits over incorrect decisions by officials.I wish there was a way that Fenwick could participate in the game, but theres not. Sometimes the law is not fair, David Bressler, an association attorney, argued in court.Fenwick said in a statement: We applaud the Plainfield North athletes and coaches for a well-played semi-final game, and we thank them for their continued sportsmanship and understanding.Plainfield North spokesman Tom Hernandez praised the decision but, in a printed statement, stressed that We reiterate our empathy for our friends from Fenwick High School and their supporters.Illinois association spokesman Matt Troha said he is not aware of a previous case in which a school in Illinois tried to use the courts to change the outcome of a high school sports event.In 2014, an Oklahoma judge declined a high schools request to have a football playoff game replayed after a referees mistake cost the schools team a touchdown. The judge expressed concern about a slippery slope that could lead to future litigation over wins and losses.The association said Wednesday that it will look for ways to try to prevent such problems in future, but it isnt yet clear what that will involve.There is no celebration and there are no winners in this circumstance. It is simply a resolution, the association said in an emailed statement. The Fenwick High School community has been dealt a pair of devastating blows over the past few days, while Plainfield North had a historic moment shrouded in controversy. . Thousands of Southern California fans enveloped the Trojans to celebrate an improbable win secured by an interim coach, an inconsistent kicker and a thin defence that wouldnt break. . LOUIS -- Lance Lynn was one of the more enthusiastic participants as the St. .ca looks back at the stories and moments that made the year memorable. YAS MARINA, Abu Dhabi -- McLarens new executive director Zak Brown says flexibility will be the key to achieving his primary goal of bringing a title sponsor to the team by 2018.The American business man is due to join the company next month and will work alongside current COO Jonathan Neale to shape the direction of the team. Brown will focus more on the commercial responsibilities while Neales engineering background makes him better suited to the challenges the team faces on track.McLaren has not had a title sponsor on its car since Vodafone left in 2013, with the teams former CEO Ron Dennis famously unwilling to budge on the teams rate card. Brown says the global economy has made sponsors hard to come by and admits that achieving his goal of a title sponsor by 2018 is not going to be easy.Its a difficult environment for all of us, he said on his first appearance with the team in Abu Dhabi. Red Bull had a title sponsor, they dont now, its themselves. Ferrari go about things a little bit differently and then obviously Mercedes has been fortunate enough to have a title partner for some time.I think there are some serious head winds out there in this world -- whether its Brexit or the US election -- and so its a difficult environment. Its not an inexpensive sponsorship but it is great value and global, so when you break it down its money very well spent.But Ive not been on the inside, so I dont know how many near misses there have been and weve had aa couple of close opportunities. So its hard, its very hard. By no means do I have a magic wand and think that having a title sponsor in 2018 is going to be an easy feat.Asked what he could bring to McLaren to change the situation, Brown said the most important factor is to be flexible enough to give sponsors return on investment.Ive got 22 years of experience of working with corporate partners, so I have got a very good understanding of what they want and how they operate and that is different today to how it was five, ten, 15, 20 years ago.Measurement is critical and return on investment is critical and then we have more competition among other sports and its going to be about understanding the market place and being flexible to a potential partners needs. So flexibility will be key.Brown said he would look to bring new names into the sport but also said there is also the possibility of poaching sponsors from rival teams.Im positive we are going to bring in new partners, we have for the last 22 years in motorsport and the last 12 in Formula One. Id like to think the well hasnt run dry in our talent in doing that, but its a competitive sport on and off the track so everyone at times talks to each others sponsors and its not unusual to see sponsors move. I dont think that will be any different moving forward. Cheap NFL Jerseys Cheap NFL Jerseys China Cheap Jerseys From China Cheap NFL Jerseys Authentic Wholesale Jerseys China Cheap NFL Jerseys China NFL Cheap Jerseys ' ' '